The NHB Family of Brands

Bakers, blenders, and food scientists working together to deliver all of your needs from one reliable source.

About Genesis Baking


Genesis Baking Company produces custom, gold-standard quality English muffins and soft rolls that our customers love and that our employees are proud to make. We are “the baker’s baker”, serving iconic brands which we serve are in the highly demanding quick-service restaurant, retail, food service, and sandwich manufacturing industries, and they require the highest technical and innovative capabilities. Our skilled staff of bakers and food scientists consistently delivers quality results for the most complex formulations.

Genesis Baking is just one part of the NHB Family of Brands who form one team to deliver all aspects of development and production with efficiency and dependability.

Genesis Baking Logo
New Horizons Baking logo
New Horizons Food Solutions logo

Expert food scientists,
innovative ideas


Whether developing new baked goods and flavors from the ground up, enhancing the taste of nutritional, boosting efficiency with ready-to-use products, or you have a need to replicate an existing recipe, NHB has all of the resources you may need available.

Our R&D services help maximize ingredient functionality and provide cost savings. Additionally, our food scientists offer insights on global flavors and nutritional advancements. We serve a diverse population of consumers by staying up-to-date on changing trends and technologies in the food, beverage and nutritional industries.

Hamburger on plate
Buns packaging

Customization, precision and efficiency


Our companies bake for some of the most recognizable brands in the retain and food service industries. We are able to create and adapt to any types of rolls or flavors you may need. With multiple high-capacity production lines across several states, our teams can meet virtually any production capacity efficiently while maintaining the highest quality which our customers demand.

Specialized packaging & value-added solutions


Our facilities produce and package products by any size, weight and packaging type required. Our development teams have the technical expertise to develop attractive and innovating packaging for the retail and customer, from concept to commercialization.

As an added convenience, we maintain over 80,000 square feet of freezer and warehouse space, allowing us to maintain freshness and store products until they are needed. Our in-house transportation network ensures that our baked goods get to our clients on time and in pristine condition.

Coalescence warehouse storage
NHB executive team

Celebrating and leveraging our diverse workforce


As a Minority Business Enterprise (MBE), our companies are committed to promoting a culture of diversity and inclusion. Our family is comprised of many different ages, nationalities, ethnicities, genders, religions and orientations, blended together to achieve a common goal of creating products that our customers love, and our employees are proud to make.

Connected with our community.
Caring for our world.


The NHB Family of Brands is extremely committed to our sustainability initiatives and serving the communities we live and work in. We actively engage with many local, national and global organizations and initiatives through product donations, board and leadership involvement, volunteer work and financial support.

Rise Against Hunger
The New Horizons Family takes a great deal of pride in providing micronutrient packets to Rise Against Hunger for their meals. Each packet goes into one bag of meal, along with a texturized soy protein, dried vegetables and rice, which feeds 6 people. The meals are then distributed to 65 different countries to help lift people out of hunger and malnutrition.

Our staff has enjoyed the opportunity to volunteer at meal packing events for Rise Against Hunger and help promote the organization’s mission.

Hands interlocked

One team, driven by success.


We are driven to provide quality product and exceptional care for our customers, support the communities we operate in, execute sustainable growth opportunities and maintain a culture that reflects our business model and workforce.

Trina Bediako New Horizons Baking
Trina Bediako

New Horizons Baking Co.

Mike Porter
Michael Porter

Genesis Baking Co.

Tim Brown
Tilmon “Tim” Brown

New Horizons Baking Co.

Rely on Genesis Baking Company

Our team is available to discuss a solution for you.